Marketing / Commercials

Task 1:
What makes a good commercial?

Task 2: 
Watch the video and guess some of the products

Commercials

Task 3: Slogans. Do you know these brands?

1. 1. Impossible is nothing
2. 2. Think different

1. 3. The ultimate driving machine
2. 4.  Nothing runs like a deer

1. 5. Finger lickin’ good

1. 6.  Because you’re worth it
2. 7. Melts in your mouth, not in your hands
3. 8. I’m lovin’ it

1. 9. Just do it
2. 10. Taste the rainbow
3. 11. It's the real thing.  / Open happiness.
4. 12. Connecting people. 
5. 13. The best a man can get
6. 14. Quality never goes out of style
7. 15. Everywhere you want to be

1. 
   
2. Task 4: Groupwork 

1) Think of a product. (sth that you can bring to school next Friday)
2) Decribe its best qualities.
3) Who is the potential customer? Why would they need that product?
4) Make up a slogan.
5) Write a short script for your commercial.
*Where is it shot?
*Who takes part in which roles?
*What is happening?

6) Devide your tasks and roles for next lesson

7) Act it out and record your video.

CHECKLIST
* a good commercial gives information, draws attention, creates emotions and is easy to remember
* all the students have to speak (whether in front or behind the camera)





Check task 3: 1. Adidas; 2. Apple; 3. BMW; 4. John Deere; 5. KFC (Kentucky Fried Chicken); 6. L'Oreal; 7. M&Ms; 8. I'm Lovin' It; 9. Nike; 10. Skittles; 11. Coca-Cola; 12. Nokia; 13. Gillette; 14. Levi's Jeans; 15. VISA